Users have several expectations when they visit a website, whether it is fast loading times or a design that is unique and pleasing to the eye. Simplicity, easy navigation, and user friendliness are other features users look for in a website.
Meeting these expectations seems simple in theory, but in practice, many designers fail to design a website that meets user expectations. With these 12 user-friendly web design tips, however, you can design a website that meets your user expectations.
A website design company should consider the target audience and the information they want to easily access on a website when designing it. Failing to do so will leave users frustrated and angry and may push them to visit the website of a competitor instead.
A software development company may have their most skilled and experienced team design a website that is visually pleasing and leaves a lasting impression, but user expectations will not be met if the website is slow to load.
Users will no longer spend more than a few seconds waiting for a website to load, which means that speed should be a priority when designing a website.
When designing a website, it is important that navigation takes place smoothly and users can access information in a seamless flow. Knowledge as well as intuition of how users will navigate the website and absorb information is vital in this regard.
Software development services study user behaviors and design trends in order to optimize user experience and web design. Visual triggers are an area that a website designer will look into to meet user expectations and it is understood that visual pages are usually scanned in a Z pattern while pages rich in text are usually scanned in a F pattern.
A business may have a large volume of content they want included in a website but users do not have the time or patience to read paragraphs of text, especially when visiting a website via a mobile device. A software development company would thus recommend keeping content short and to the point, while also including all information that is vital and necessary.
When designing a website, remember the end goal of the website and what you wish to achieve through it. This way, you will be able to deliver exactly what you want and what your audience is looking for.
Different types of fonts will improve the visual appearance of the website and make it easier for the user to skim through the content on the website. Different fonts can be used to highlight important content, but a designer must be careful not to clutter a website with too many fonts.
When using multiple fonts, a software development company should also ensure the fonts used on the website are clear and easy to read. Illegible text will make the user visit a different website instead.
The colour themes used on a website have a significant impact on user experience. Study the target audience and the brand image of the business when deciding on colours for the website. While bold and bright colours can make a website look attractive, too much brightness can have a negative effect on user experience.
A website designer who plays it safe may design a website that contains everything a user requires but the website will fail to attract users or leave an impression. Software development services will look at bold and exciting ways of making a website stand out among others.
When attempting to make a website attractive and exciting, a website design company may make the mistake of complicating the website. By adding too many features, colours, and text, the user will be overwhelmed by the website design.
In order to keep a website simple and the content short, a web designer will put up various information about the business on additional web pages. These pages should be easy to find, without having multiple layers that need to be navigated before the user can access useful information.